This book is written with enough technical information that photographers like Aaron will be able to learn and improve their photography but it is also easy enough for non-technical photographers like myself can start from where we are and improve our photography also.
When I was at Type-A I realized there was a lot I needed to know about my analytics so I was happy to read Advanced Web Metrics with Google Analytics by Brian Clifton.
What makes these books even more exciting for me is they cover a subject that is seldom covered in our schools -social skills, emotional stability and self-esteem.