I’ve already told you that I was slow to get started on Pinterest because for me there was quite a learning curve. Thankfully, last summer I reviewed Pinterest for Dummies and in that book Kelby explained how to get started enjoying the Pinterest addiction that is sweeping the internet. Now that I have spent several months honing my Pinterest skills I am ready to learn how to really use it to market my blog. This is where Pinfluence: The Complete Guide to Marketing Your Business with Pinterest comes in.
Pinfluence is a great book for anyone who has anything to promote. Whether you are a blogger, author, Etsy shop owner, travel agent or a major brand just getting into Pinterest or wanting to learn how to use it better, Pinfluence can help. Beth’s writing style is easy to read and understand. Each chapter in this book ends with action steps for you to act upon that you learned in that chapter. I have started using the tips I learned in this book over the last month and for the first time in the history of my blog, Google is not my top referring site , Pinterest is!
If you are new to Pinterest then Part One-Getting Started is just for you!
1. Why Pinterest?
2. Where Do You Start? Creating a Powerful Profile
3. Before You Pin: Who Do You Want to Attract?
4. The Basics of Pinning: Beautiful Boards and Compelling Pins
5. Connecting with Pinterest Users: Commenting, Tagging, Liking and Hashtags
My favorite chapter in part one was chapter 3. It is all about defining your ideal customer/client/reader. It was very insightful and eye opening.
Part Two-Pinning for Profits
6. The Power of Pictures: How to Create Compelling Visual Business Content
7. Getting Shared: How to Optimize Your Website for Pinners
8. The Care and Feeding of Pinterest Followers
9. Twitter, Facebook, and your Blog: How Pinterst Plays Well with Others
10. Learning by Watching:Tracking Trends and Monitoring Conversations
Chapter 10 is full of ideas on the analytics of Pinterest and pinning what is currently popular.
Part Three-Developing Pinfluence
11. Expanding Your Reach: How to Use Contests, Discussion Boards, Customer testimonials, User-Generated Content and Video Galleries to Get More Followers
12. Mobile Pinning
13. Pinterest for Nonprofits, Business-to-Business Companies, and Blog-Based Businesses
14. The Ethics of Pinterest
In Chapter 12 Beth says that there isn’t an Android Pinterest app…but there is now, I use it all the time!
You may be wondering why I am including this book in my holiday guide. It would make a great gift to anyone who owns a business, manages a non-profit, has a blog, has an Etsy shop, or sells anything! I am sure there is at least one person on your holiday gift-giving list who would love to receive this book, or maybe you just want to add Pinfluence: The Complete Guide to Marketing Your Business with Pinterest to your own personal wish list!
Disclosure: I received a copy of this book for the purpose of this review. All opinions are 100% mine. There are affiliate links in this post.