Packaged in a squeezable pouch and equipped with a re-sealable lid, GoGo squeeZ is perfect for kids on-the-go. Originally designed for NASA astronauts, each all-natural pouch contains a full serving of fruit – just simple, clean ingredients. GoGo squeeZ is the perfect snack for kids of any age.

“Children are interested in flavor and a fun design – but we know parents are looking for a snack of more substance they can be sure their kids will eat when on-the-go,” said David Istier, Materne’s North American VP of Marketing. “GoGo squeeZ comes in a fun package, is simple for kids to use independently, and actually tastes good. Parents can enjoy the benefits of providing their children with a no-mess, no-fight, healthy snack option.”

Currently available in “appleapple”,  “applestrawberry”,  “applecinnamon,” “applepeach” and “applebanana” flavors combine the health benefits of all-natural fruit with a great taste. All GoGo squeeZ products contain no artificial flavors or preservatives and are gluten-free, dairy-free and kosher-certified.

GoGo squeeZ might seem too healthy for children to find it appealing; but its French counterpart Pom’Potes has proven otherwise. Since the brand’s inception in 1998, Pom’Potes has grown into the favorite snack brand in France (with more than 50 percent market share of the applesauce pouch category last year), selling more than one billion pouches across Europe and gaining a regular spot in McDonald’s Happy Meals. Since the product’s US launch in June 2008, GoGo squeeZ’s distribution has grown to 1,900 supermarkets and children’s retailers across the US.

GoGo squeeZ 4-packs are available for MSRP $2.99. GoGo squeeZ single pouches are available for MSRP 99 cents. Consumers can purchase GoGo squeeZ through Whole Foods, the natural section of supermarkets like Stop&Shop, Shaws and Jewel-Osco in select Toys ‘R Us/ Babies’ R US, and other retailers across the US.

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“As a parent, I am contacting you because I am deeply concerned that unhealthy school lunches are contributing to our nation’s childhood obesity epidemic,” writes Mr. Maguire. “My wife and I just had our second child, so this issue is tremendously important to us…Let me ask you please to ensure the Child Nutrition Act provides more fruits, vegetables, and healthy vegetarian foods. Young people deserve healthful food, and I can’t imagine a better investment in the future of our country.”

The Child Nutrition Act, which will soon come up for congressional review, has posed a long-standing obstacle to providing students with healthful fare. Each year, the USDA buys up millions of pounds of surplus beef, pork, and other high-fat meat products to distribute to schools. Students end up with unhealthy options, even as schools struggle to provide fruits, vegetables, and low-fat plant-based meals.

To read the letter in its entirety you can click here.

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