lego Archives - The Mom Maven

Give LEGOLAND Florida Annual Passes this Christmas

cindy — Fri, 17 Dec 2010 14:41:56 +0000

Santa and his elves are driving into Central Florida this year on their LEGO® sleigh as LEGOLAND® Florida prepares for a joyous holiday season. The full-day family theme park will continue to offer a pre-opening discount on its one-day tickets and Annual Passes through the end of 2010. This is a limited-time offer that will allow families who plan on visiting the interactive theme park to save approximately $50 per pass, while providing something exciting for the family to open Christmas morning.

“We’re giving families who want to visit the theme park extra incentive to plan early with this incredible pre-opening offer,” Director of Marketing and Sales Kim Isemann comments.

LEGOLAND Florida’s Standard Annual Pass is being offered at a discounted rate of $99.00 + tax. The purchase of an Annual Pass during this promotional offer will allow pass holders entrance to LEGOLAND Florida the first three months the theme park is open in 2011, and will also include unlimited admission the entire 2012 year.

LEGOLAND Florida will be unlike any other theme park in Florida offering more than 50 rides, shows and attractions within ten lands. The ten different lands of LEGOLAND Florida are The Beginning, Fun Town, Miniland USA, Castle Hill, Land of Adventure, XTreme, LEGO City, Imagination Zone, Pirate Cove and DUPLO® Village. Activities abound in each of the ten lands where kids can get their own driver’s license or become the captain of a ship, take charge on a LEGO-themed dragon coaster or even become part of the action in a pirate live-action water stunt show

The limited-time pre-opening discount on all ticket and pass products for LEGOLAND Florida will be available for a limited time and may be purchased online now at www.LEGOLAND.com.

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Holiday Gift Guide: LEGO Universe Giveaway

cindy — Tue, 07 Dec 2010 14:25:05 +0000

Back in October I told you about the new LEGO Universe Massive Multiplayer Online Game. My son had so much fun playing that game that I am including it in my Holiday Gift Guide with a giveaway. The game is appropriate for gamers ages 10+ and this giveaway includes the game and a 1 month subscription. Once the free month is up you can choose which subscription fits your family’s needs. There are 1, 6 and 12 month subscriptions available for purchase on the LEGO Universe web site.

Mandatory 1st Entry: Visit LEGO Universe online and click on the “Parents” tab and read about the game and its safety features. Then come back here and tell me something you learned or found interesting.

Bonus Entries:

Follow @MomMaven on Twitter and tweet this @MomMaven I want to #win LEGO Universe “
Subscribers, GFC friends, Networked Blog followers and Facebook Likers each get 1 entry.
Comment on any other non-giveaway post that I posted this month. (1 entry for each comment-max 5 different comments)
Like this post on Facebook using the “like” button below.

This giveaway is open to US residents only. The winner will be chosen by Random.org on December 15th at 9pm ET.

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LEGO Universe MMOG Available Today

cindy — Tue, 26 Oct 2010 12:00:26 +0000

I spent part of last night watching my 15 year old son play the new LEGO Universe MMOG game. He was totally in his element wielding his sword, collecting LEGO bricks and attacking the bad guys. I am REALLY strict about what games I allow into the house and we’ve only played 3 other MMOGs before this one. LEGO has gone to great lengths to ensure player safety. As he played, my son met friends who joined with him and helped him complete missions in the game.In his words, “This is a lot of fun.”

In case you haven’t heard of LEGO Universe here is some info from LEGO.

Game Overview:
LEGO Universe brings the LEGO play experience online in the first MMOG – massively-multiplayer online game – created for LEGO fans of all ages. In LEGO Universe you will discover a world that sparks the imagination, full of opportunities to build, play and interact with LEGO fans from all over the globe. Build anything you can dream up, and help shape the constantly evolving LEGO Universe through adventure, exploration and battle in an original storyline.
As always, safety for children is the LEGO Group’s top priority. LEGO Universe is a great way for families to play together in a safe online environment, and is designed to foster creativity and social interaction in young children and veteran gamers alike. LEGO Universe represents a collaboration between the LEGO Group and fans, who have been called upon to help shape the game world – from testing and contributing ideas, to building actual game content alongside professional developers.

Key Features:
In LEGO Universe, players can build, explore, battle, make friends and express their creativity – all in an exciting online world of LEGO past, present and future. The game features several ways to utilize the iconic brick, from simple, gameplay-oriented building challenges to complex creative designs.

Customize – Players customize their own Minifigure avatar to explore the LEGO Universe, expressing their personality or becoming someone entirely new. Numerous customization options allow for creativity and individuality.

Socialize – Interact with LEGO fans from all over the world through in-depth community and social features, designed with children’s safety in mind. Play – LEGO Universe features a deep original storyline for players to explore, encountering new worlds and collaborating with other players to complete quests and achieve common goals.

Build – The physical brick-building experience moves online with LEGO Universe. Exercising their creativity with LEGO bricks, players can bring their wildest creations to life with a user-friendly programming language.

Specs: LEGO Universe is available for PC and Mac, and requires minimal system specifications to maximize play options for all user

Credit: LEGO Universe is being published by the LEGO Group, developed by NetDevil and distributed by Warner Bros. Interactive Entertainment

LEGO Universe is rated E10+ for cartoon violence and I feel it will appeal to ages 10-adult. When LEGO Universe debuted at this year’s E3 Expo it earned rave reviews from many reviewers including Mashable, GamePro and PC Gamer.

LEGO Universe sells for $39.99 and that includes 1 free month of play. After that you can purchase a subscription of 1, 6 or 12 months for $9.99, $49.99 and $89.99 respectively.

Disclosure: I was provided with a copy of the game and a free 1 month subscription for the purpose of this review all opinions are 100% mine and my son’s

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Legoland Florida Team Taking Shape

cindy — Wed, 07 Jul 2010 02:06:14 +0000

The bricks are falling into place at LEGOLAND^® Florida as the first three members of the marketing team begin to market the first LEGOLAND Park on the east coast. Director of Sales and Marketing Kim Isemann, Manager of Sales Todd Andrus and Public Relations Representative Jackie Wallace are bringing their expertise from Central Florida attraction destinations to promote the family theme park opening fall 2011.

Isemann brings considerable expertise in theme park and attractions marketing and will lead the estimated 20-person marketing team as Director of Sales & Marketing for LEGOLAND Florida. Isemann joins the team of Model Citizens (LEGOLAND Park’s affectionate term for employees) from her role as General Manager of the Daytona 500 Experience Attraction at the Daytona International Speedway. Prior to the Speedway, Isemann was with SeaWorld Parks & Entertainment in escalating roles over a 12-year period, culminating in her position as the Florida Parks Director of Promotions. Isemann is a graduate of the University of Central Florida and will soon be relocating to Polk County.

“I’m thrilled to be a part of Merlin Entertainments Group on this exciting new venture,” Isemann said. “LEGOLAND has such a tradition of quality entertainment, and I know this will be a successful Park when we open next year.”

Joining Isemann as the Manager of Sales is Andrus, a 13-year sales veteran from SeaWorld Parks & Entertainment where he was most recently the Senior Manager of National Sales. Andrus’ knowledge and contacts in the sales arena will prove invaluable to the first new theme park to be built in Central Florida in more than 10 years. Andrus graduated from Kent State University with a degree in Communications.

Wallace will be heading the communications efforts for the new park as Public Relations Representative. With more than 10 years of theme park experience, Wallace comes to LEGOLAND Florida directly from the promotions team at SeaWorld & Busch Gardens. Previously, she was a member of the SeaWorld Orlando media relations team that opened Aquatica, SeaWorld’s Waterpark and several headlining shows. Wallace graduated from the University of Central Florida with a degree in Advertising and Public Relations.

LEGOLAND Florida will offer more than 50 rides, shows and attractions, including thousands of spectacular LEGO^® models. The Florida development will be Merlin Entertainments’ second LEGOLAND Park in North America and will play an important role in the group’s continued growth in the U.S. Providing a full-day, year round theme park experience geared towards families with children between the ages of 2 and 12, LEGOLAND Florida will mirror the successful concept of the four existing LEGOLAND Parks in Denmark, Germany, U.K. and California. However, as with the other four, it will also have its own unique “twist” reflecting its stunning location and adding a Florida flavor.

The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s number one, and the world’s second largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 14,000 employees. Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.

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