Way back in February 2012 a new attraction opened in Innoventions at Epcot, it was called “Habit Heroes”. I didn’t have the opportunity to check out Habit Heroes because it was only open for less than a month before Disney closed it! I’m not sure but that may be the shortest run ever of a Disney attraction. You see, in their attempt to educate guests about childhood obesity Disney and sponsor Florida Blue went too far. The attraction used obese stereo-typical characters to belittle larger sized children. While we all know childhood obesity is at epic proportions in the US, who wants to be bullied about their weight while on vacation?
After very vocal complaints and public outcry spurred on by doctors, body image experts and the National Association to Advance Fat Acceptance (yes, that really is a thing), Disney closed the attraction and totally re-imagined the attraction, which re-opened in January 2013 to much more positive reactions.
I have been to Innoventions numerous times between January 2013 and February 2014 and I never even realized the attraction was open! There is never a line and until my visit on 2/28/14, I had never noticed a cast member near the entrance. On our February 28, 2014 visit there was a cast member there so our party of 5 decided to check out the attraction.
Habit Heroes 2.0
In Habit Heroes 2.0, a host takes a group of up to 12 guests through the 16 minutes interactive experience. The goal is for the guests to become Habit Heroes, healthy super heroes.
In the briefing room the “recruits” aka guests, meet Director Jin and agents Quench, Fuel and Dynamo. The recruits learn about the enemies that they must defeat: poor nutrition, inactivity and dehydration. In each of the subsequent rooms the recruits complete activities to defeat these bad habits with the healthy habits of water, activity and fruits & vegetables.
The re-imagined Habit Heroes does healthy living education in a fun, interactive and educational manner. It no longer focuses on childhood obesity but on making healthy choices which is a message we all need to learn. Next time you are at Epcot, check out Habit Heroes and see for yourself.
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