I love it when social media gathers around a good cause and effects change within the community. That is exactly what is going to happen next Tuesday, September 14th, 2010.
Weight Watchers is in the midst of the Lose for Good campaign. It is a 7-week campaign that runs from September 5th-October 23rd. As members of Weight Watchers lose weight and do other activities during the campaign, they are adding to the donation that Weight Watchers will be making to help end childhood hunger here in the US and around the world.
I will give you all the details on Tuesday as to what you can do to help but here is a sneak peak of what is coming…
Lose-A-Palooza is a one-day social media event created to encourage participation in the Lose For Good® campaign to benefit Share Our Strength and Action Against Hunger. As part of the Lose For Good campaign, Weight Watchers will donate $1, up to a maximum of $60,000, to Share Our Strength and Action Against Hunger for each approved mention, acknowledgment or action related to “Lose For Good” made on September 14th through blogs, Twitter, Facebook and check-in via foursquare.
September 14th is our day to raise awareness for the Lose for Good campaign by participating in Lose-A-Palooza. Mark your calendar and check back here on Tuesday morning, my post will be up at 8am EDT, and jump in and get involved!