I am not an energy drink person. Most of the energy drinks I have tried have tasted horrible or left me with gitters from too much caffeine or sugar. When the Jones Soda Co. approached me about their new product Jones GABA I was interested because 1) We love Jones Soda and 2) GABA is not an “energy” drink, it’s a de-stressing, brain-boosting beverage.
Featuring the performance enhancing PharmaGABA, the non-caffeinated tea-juice blend is clinically proven to increase alpha brainwave levels which characterize waking relaxation and mental focus. It has shown increases in test scores, athletic ability and an improved attention span. For the everyday woman looking to perform at her peak while feeling calm, focused and refreshed, Jones GABA is available in four original flavors: Fuji Apple, Nectarine, Grapefruit and Honey Lemon.
Jones GABA is great for:
* Keeping up with a busy schedule
* Athletic activities
* Homework, studying and test-taking
* Stress relief and relaxation
from the Jones GABA press release:
“Jones GABA is a revolutionary, great-tasting beverage,” said Joth Ricci, chief operating officer of Jones Soda. “It has a rare distinction in the functional beverage marketplace. Its benefits can be felt within five minutes and have been shown to last for hours. Jones GABA helps people feel more relaxed and focused, allowing them to perform at their peak.”
GABA (gamma-aminobutyric acid) has become extremely popular in Japan as a functional food and beverage ingredient and is expected to achieve mainstream popularity in the U.S. PharmaGABA is the natural form of GABA, a key neurotransmitter in the regulation of proper brain functionality. In Japan, sales of GABA-infused food and beverages increased more than five-fold between 2004 and 2006, with 2006 sales reaching approximately $122 million. (“Japanese Health Food and Component Markets,” Japanese World, September 8, 2006.)
“There is a lot of great science to support the effectiveness of PharmaGABA,” said Dr. Michael Murray, a leading expert on natural medicine. “PharmaGABA has been shown to counteract the effects of stress on both the mind and body. It increases the production of alpha waves in the brain as well as reduces biological markers of stress like cortisol levels. The benefits of PharmaGABA’s anti-stress effects are quite apparent in that it induces feelings of calmness and clarity, creating increased focus on the task at hand, which is very unique.”
Many Americans are looking to relieve stress while increasing their productivity. Caffeine and energy-based drinks are a common answer, but the side effects often counteract the consumer’s original intention. Several people who have sampled Jones GABA reported noticeable improvements in their well-being, especially when compared to stimulant drinks.
My take on Jones GABA- The flavors of this tea-juice blend are very enjoyable. I drank a Jones GABA, grapefruit, after lunch on a stress-filled, deadline filled day. It tasted good and I was able to calm dowm and focus on the task at hand until all of the tasks were checked off my to-do list. I will be using Jones GABA more often to help me through the crazy days.
Single serve 12 fl. oz. cans contain 150 mg of PharmaGABA and retail for $2.99. Jones GABA is 100% natural, fair-trade and ranges from 80 to 90 calories, depending on the flavor. Visit www.jonesgaba.com for more information.